PROJECT DESCRIPTION

As Director of Art and Studio Operations, I led the rebrand of Stoke, transforming its outdated and loosely defined identity into a bold and strategically cohesive brand. We preserved the strongest elements of the previous branding while refining them to create a sharper, more clearly defined visual system. The new identity centers around bold geometric shapes, vibrant colors, and black-and-white photography, reinforcing Stoke’s commitment to human connection and engaging storytelling. This design strategy simplifies complex ideas into visually compelling content, making Stoke’s expertise in B2B digital marketing and thought leadership more impactful and recognizable across all platforms.

ROLE

Art Director

KEYWORDS

Rebranding • Visual Identity • Brand Strategy • Graphic Design • Art Direction • Marketing Design

CREDITS

Art Direction: Jillian Ebel, Joan Phillips

Collaborators: Amber Tripp, Maggie Miller, Danielle Rosni, Brian Barrus, Laurie Lohner, Enid Bryant, Hannah Meyer