PROJECT DESCRIPTION

Developed a series of in-depth eBooks and toolkits showcasing key Adobe Acrobat features, designed to position Adobe as a thought leader in the B2B space. These resources were strategically crafted to educate and engage high-level business professionals, providing actionable insights while reinforcing Acrobat’s value. By blending clear instructional content with compelling design, the eBooks and toolkits effectively supported marketing initiatives and drove product adoption.

ROLE

Art Director, Design Strategist

KEYWORDS

B2B Marketing • Thought Leadership • Content Strategy • eBook Design • User Education • Adobe Acrobat

CREDITS

Art Direction: Jillian Ebel

Designers: Maggie Miller

Writers: James Carlton