PROJECT DESCRIPTION

Led the art direction for a series of 12 animated tutorial videos, simplifying complex Adobe Acrobat functions into clear, engaging visuals. Designed to enhance user experience, these high-level tutorials effectively demonstrated key Acrobat features. The videos have been a major success, reaching 1.2 million views and 21,000 hours watched, significantly driving user engagement and adoption of Adobe Acrobat’s online services.

ROLE

Art Director, Motion Design Lead

KEYWORDS

Art Direction • Motion Graphics • Tutorial Design • User Education • Adobe Acrobat • Visual Storytelling

CREDITS

Art Direction & Concept: Jillian Ebel

Designers: Joan Phillips, Maggie Miller

Writers: James Carlton, Abby Benyo