PROJECT DESCRIPTION

Led the development of Shawmut Corporation’s latest color collection, merging material exploration with trend forecasting to create innovative palettes for diverse markets. Conducted in-depth research on emerging trends, curating materials from Shawmut’s libraries to align with anticipated market demands. Designed multiple visual directions, showcasing forecasted color trends through mood boards and strategic material applications.

ROLE

Art Director, Color Strategist, Trend Forecasting

KEYWORDS

Trend Forecasting • Color Strategy • Material Curation • Market Research • Visual Storytelling • Product Development

CREDITS

Color Strategy & Curation: Jillian Ebel

Collaborators: Mollie Engel