PROJECT DESCRIPTION

The Mama’s Boy Dough Shop rebrand transforms Drake Wilson’s bakery into a bold yet playful brand identity that reflects his vibrant personality and delicious offerings. Led the creative direction, balancing cuteness with modernity through a bright primary color palette, a character-based brand mark, and cohesive visual storytelling. Designed a lively, engaging experience across packaging, marketing, and interior branding, ensuring the new identity resonates with both Drake and his customers.

ROLE

Creative Director, Brand Strategist

KEYWORDS

Brand Identity • Rebranding • Visual Storytelling • Character Design • Art Direction • Packaging Design

CREDITS

Brand Identity & Strategy: Jillian Ebel

Collaborators: Drake Wilson