IMPACT
The Still Becoming Podcast branding project underscores my ability to create a brand identity that fosters authenticity and open conversations. It emphasizes the importance of designing an identity that resonates with the podcast's mission and its listeners.
CONCEPT
Brand Identity project for the Still Becoming Podcast, a podcast dedicated to open and unfiltered conversations about our ongoing journey to self-discovery and personal growth. This podcast is all about addressing constantly evolving human experience because we are all "still becoming." This project focuses on creating a compelling brand identity that reflects the spirit of candid self-exploration and open dialogues.
FEATURES
Logo: The podcast's logo features an abstract human design that represents the continuous flow of growth and change. The "Still Becoming" text is fluid, creating a personal and approachable touch.
Color Palette: The color palette is a blend of iridescent tones, features welcoming hues such as soft pinks, muted blues, and gentle yellows. These colors evoke a sense of comfort, making listeners feel at ease as they explore their own "still becoming" stories.
Typography: The chosen typography is a combination of contemporary and script fonts. This pairing represents the balance between self-discovery and personal connection, enhancing the brand's approachability.
Visual Assets: The visual assets include a variety of graphics and images that capture the essence of individual growth, change, and self-discovery. These visuals emphasize the podcast's commitment to fostering authentic conversations.
Social Media Presence: The branding extends to the podcast's social media platforms, where a consistent visual identity and messaging strategy engage with the audience and encourage participation in the ongoing dialogue.
FEATURED PRESS
IMPACT
The branding project for the Queer Agenda docuseries was not only about creating visual identity but also about crafting a brand that emotionally connected with the audience. It is intended to inspire empathy, understanding, and a call to action among viewers, while still invoking the light and playful tones of the LGBTQ community. This branding project embodies my design philosophy, emphasizing the importance of creating brands that encourage social change.
CONCEPT
This was a branding and art direction project centered around the creation of a compelling brand identity for a docuseries that tackles the issue of anti-LGBTQ laws in the United States. Their mission was to craft a brand identity that not only captures the essence of the project but also fosters a sense of recognition and empathy among the audience.
FEATURES
Logo: The brand logo is designed to symbolize unity and diversity, incorporating various font widths in a unified and harmonious manner. It emphasizes the collective strength of the LGBTQ community in the face of adversity.
Color Palette: The chosen color palette is a blend of bold and inclusive colors that reflect the diversity and history of the LGBTQ community. These colors resonate with the audience, fostering a sense of belonging.
Visual Assets: The visual assets encompass a range of images and graphics that capture the essence of the LGBTQ experience. These visuals highlight the importance of inclusivity, unity, and activism in the fight for LGBTQ rights.
Messaging: The messaging is designed to be both informative and emotionally engaging, emphasizing the personal narratives and the need for societal change.
IMPACT
The Curio™ project underscores my commitment to innovative design solutions that address sustainability, child development, and user experience. It illustrates my belief in design's ability to foster holistic experiences that benefit both the environment and individuals and showcases the potential for design to transcend traditional boundaries and make a meaningful impact on everyday life.
CONCEPT
In response to the growing importance of sustainability, particularly among young parents, Curio™ introduces a line of baby and toddler skincare products that redefine eco-consciousness. These products are not only committed to environmental sustainability but also offer a unique customer experience that supports child development through creative play.
FEATURES
Eco-Friendly Innovation: Curio™ reimagines the concept of product containers, turning them into reconfigurable toys that encourage creative play and reduce waste. This innovative approach aligns with the sustainability aspirations of modern parents.
Gender-Neutral Characters: The skincare products themselves double as a family of gender-neutral characters, each with its own play-mat and backstory. These characters become the catalyst for creativity and play.
Endless Combinations: Curio™ unleashes the power of imagination by offering countless combinations for toddlers to explore. They can use the reconfigurable play pieces to design their own worlds and create new stories with the Curio™ characters, bringing them to life in a variety of exciting scenarios.
IMPACT
This project highlights my ability to curate moods for varying audiences, presenting innovative color collections using materials from Shawmut's libraries. I spent months researching forecasted trends and subsequent markets, providing visual representations of color palettes aligned with anticipated market demands.
CONCEPT
In my role at Shawmut Corporation, I led the creation of the newest collection of color offerings, utilizing existing materials from our libraries. This project focused on trend forecasting, aimed at crafting innovative color palettes tailored to diverse market segments. I developed several design directions, each presenting curated mini-showcasing the forecasted trends in color and materials.
FEATURES
Material Exploration and Curation: Explored Shawmut's material libraries, sourcing existing materials with potential for color adaptation and enhancement. Curated materials based on their suitability for aligning with forecasted color trends.
Trend Forecasting: Conducted comprehensive trend analysis to anticipate emerging color preferences across market segments. Projected future color trends by interpreting market demands and societal influences.
Moodboard Development: Crafted multiple mood boards, each encapsulating a cohesive mini-collections aligned with specific market preferences. Visualized forecasted color palettes by integrating selected materials, presenting a snapshot of trend-forward collections.
IMPACT
The Girlies Gallery branding project aims to create a visual and digital identity that brings out the beauty and significance of woman in the arts. It showcases my ability to design a brand that resonates with the gallery's vision and offers a welcoming space for art lovers.Project
CONCEPT
Branding for Girlies Gallery, an online exhibition space dedicated to the world of contemporary painters. Highlighting the work of female artists based in Southern California, this project was all about creating an engaging brand identity that reflects the essence of their artistic journey.
FEATURES
Logo: The logo is a sophisticated yet approachable representation of the gallery's identity.
Typography: The chosen typography is contemporary and easy to read, mirroring the clean lines often found in contemporary realism art. It ensures that the brand's messaging is clear and approachable.
Online Presence: The website is designed to be a user-friendly and immersive experience, with easy navigation and the ability to showcase the artists' work in a visually engaging way. It also includes interactive features for community engagement.
Artists' Stories: A key component of the branding is to tell the unique stories of female artists. These narratives add a personal touch to the gallery, allowing visitors to connect with the artists on a deeper level.
IMPACT
The Après Ski collection underscores my ability to create a collection from concept to pattern and material tech packs. It demonstrates my commitment to creating designs that resonate with the Roxy brand and my deep understanding of the Roxy customer.
CONCEPT
The Après Ski collection is all about celebrating life both on and off the slopes. The term "Après," derived from the French "after," is a time dedicated to connecting people after a thrilling day on the mountain. This collection is designed for the Roxy girl who embraces her days on the mountain and her nights on the town.
FEATURES
Pattern Work: Each patten in this collection was hand drawn by me, taking inspiration from winter florals and motifs.
French Alpine Inspiration: The Après Ski story draws inspiration from the enchanting French Alps, translating the beauty of this region into the design of the resort wear.
Winter Pastels: Soft, winter pastels dominate the color palette, reflecting the delicate and calming ambiance of the snowy landscapes. These hues embody the serenity of the season and enhance the Roxy girl's feminine, yet adventurous, spirit.
Versatility: The collection is meticulously designed to prepare the Roxy girl for an action-packed day on the mountain while ensuring she's ready for a relaxing evening at the lodge or a glamorous night out in town. Versatility is at the heart of the Après Ski collection.
IMPACT
This project demonstrates my commitment to using design to inspire change. It highlights my role as a designer in advocating for social causes, giving a voice to movements addressing gender inequality, and encouraging others to join the conversation.
CONCEPT
The Free The Nipple Stamp collection is a visual representation of the movement's core mission: to reclaim women's bodies, sexuality, and safety in a world where these aspects are under constant scrutiny and threat. This postage stamp design serves as a call to action, drawing attention to gender inequalities encountered in daily life.
FEATURES
Global Advocacy: The stamp design offers a global platform for advocating gender equality and shedding light on the challenges women face. It symbolizes the unity and collective strength of the movement.
Accessibility: My work focuses on making the Free the Nipple movement accessible and inclusive to a wide audience. The stamp provides an easy, tangible way for people to express their support and engage in conversations about gender equality.
Appropriateness: While addressing a powerful and important message, the stamp maintains appropriateness, ensuring that it can be shared and embraced by a diverse range of individuals, furthering the movement's reach and impact.
IMPACT
The Mama's Boy Dough Shop rebranding project showcases my ability to translate a vision into a comprehensive brand identity. It highlights my role in providing creative direction that captures the essence of the brand, offering a sweet and engaging experience for both Drake and his customers. This project embodies my design philosophy, emphasizing the importance of crafting brands that resonate with the spirit and aspirations of their owners. It illustrates my dedication to ensuring that the brand identity is a true reflection of the business's heart.
CONCEPT
Rebrand project for Drake Wilson's Bakery, now undergoing a sweet transformation as "Mama's Boy Dough Shop." Famed for his delectable cookies and iconic personality, Drake is venturing into a new chapter, and this project revolved around creating a brand identity that balances cuteness with boldness. He asked for bright primary colors and a character-based brand mark, and I had the privilege of assisting Drake in the rebranding process, providing creative direction that encompassed the essence of his vision.
FEATURES
Color Palette: The rebrand introduces a lively primary color palette that infuses the brand with energy and playfulness. Bold pinks, blues, and orange evoke a sense of cheerfulness and nostalgia.
Logo: The brand mark is centered around a charming character that personifies the Mama's Boy, radiating cuteness and friendliness. The character is accompanied by a bold, modern typeface for the bakery's name, emphasizing the boldness and modernity of Drake.
Art Direction: The overall art direction was centered around creating a cohesive and memorable visual identity for Mama's Boy Dough Shop. It extends to various touchpoints, from packaging and marketing materials to the bakery's interior, offering a complete and immersive brand experience.
IMPACT
This portfolio project highlights my ability to merge history with modern design, showcasing my role as a Color and Material Designer at Vans® Corporate.
CONCEPT
Vans Outlaws was a revival project that paid tribute to the Wild West, drawing inspiration from cowboy boots and frontier aesthetics while incorporating Vans' signature comfort and wearability.
FEATURES
Western Aesthetics: This collection blends classic Vans comfort with cowboy boot aesthetics, creating unique shoe silhouettes inspired by the Wild West.
Detail-Driven Design: Meticulously crafted with intricate eyelets, buckles, and metal accents, these shoes celebrate the craftsmanship of the frontier.
Leather Patterns: Rich leather textures and patterns pay homage to the Wild West's rugged charm.
Playful Twists: Modern elements infuse playfulness into the Wild West theme, making these shoes both nostalgic and contemporary.
IMPACT
This project exemplifies my belief in the power of nostalgia and storytelling through design. It's a testament to my role as a Color and Material Designer at Vans® Corporate, where I've consistently strived to create designs that are both visually engaging and comfortable.
CONCEPT
This Vans® Summer Camp Nostalgia project was a journey back to the 1970s summer camp experience. It brings together the charm of vintage scouting, fun vector patterns, and a warm color palette to create shoes that evoke memories of sunny days spent outdoors.
FEATURES
Scouting Aesthetics: The shoes in this collection seamlessly blend the Vans style with vintage scouting aesthetics. They feature playful vector patterns and patches that pay homage to the scouting tradition while maintaining the comfort and appeal of Vans footwear.
Nature-Inspired Design: Incorporating vintage scout imagery and carved materials, the shoes bring a touch of the natural world to your feet. These designs celebrate the joy of exploration and learning.
Subdued Warm Tones: The color palette of this collection is composed of subdued, warm shades that evoke the feeling of a summer spent at camp. The hues capture the golden sunsets, the earthy tones of the forest, and the cozy campfire evenings.
Summer Camp Vibes: These shoes are a playful nod to the bygone era of summer camps, where adventure and friendship were the focus. They exude a carefree spirit that's perfect for reliving those memorable summer moments.
