WILD THEORY

LCAD SENIOR THESIS DESIGN CONCEPT

PROJECT DESCRIPTION

Wild Theory is redefining adaptive fashion for women with limb disabilities, merging functionality with style to create clothing that empowers. Focused on accessibility and inclusivity, the brand challenges industry norms by offering fashion-forward, easy-to-wear designs. For this concept I developed the brand identity, messaging, and digital presence, ensuring a cohesive visual system across all platforms. Concepted what the development of an intuitive e-commerce experience, and built a storytelling framework that highlights community, confidence, and representation, positioning Wild Theory as a leader in inclusive fashion.

KEYWORDS

Brand Identity • Adaptive Fashion • Inclusive Design • Digital Experience • E-Commerce • Community Engagement

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