PROJECT DESCRIPTION

Developed material boards that defined Shawmut's material identity and reinforced its position as an industry trendsetter. By curating colors and materials aligned with forecasted trends, we provided a tangible representation of evolving market preferences. These boards served as strategic tools for internal teams and stakeholders, ensuring clarity in future design directions and enhancing Shawmut’s competitive edge.

ROLE

Color & Material Designer

KEYWORDS

Trend Forecasting • Material Curation • Visual Strategy • Color Theory • Market Research • Brand Positioning

CREDITS

Design & Concept: Jillian Ebel

Collaborators: Mollie Engel