PROJECT DESCRIPTION

Curio™ redefines sustainability in baby and toddler skincare by merging eco-conscious design with child development. Spearheaded the creation of a brand that transforms product packaging into interactive, reconfigurable toys—minimizing waste while fostering creativity. Developed a visual identity and storytelling framework centered around gender-neutral characters, enriching the customer experience through imaginative play. Designed a holistic brand ecosystem that aligns with the values of modern parents, blending innovation, sustainability, and user engagement.

KEYWORDS

Sustainable Design • Product Innovation • User Experience • Play-Based Learning • Brand Identity • Eco-Conscious Packaging